Morgan Bullock

BFA in Studio Art, Graphic Design emphasis

Morgan Bullock is a graphic designer who enjoys the world of color and sports. Most of all, she loves a good laugh with her outstanding, yet dry dad jokes. Morgan jumps at any and every opportunity to copywrite in her work. She believes that is a talent that helps her stand out from the rest.  If she also has the opportunity to use humor while she designs, better believe she will.  As much as Morgan loves color, she also enjoys designing in black and white.  Taking the color away allows for the type and layout to speak for itself, that is one of the methods she uses to help make her a stronger designer. Morgan would like to dive into the creative world within the sports industry. She is more than happy to relocate wherever the opportunity lies.

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BG Athletics

About the Project
Morgan’s goal with this project was to find a new and exciting way for individuals to get into shape while also supporting the professional athlete’s brand.  The app is titled BG Athletics, named after the professional basketball player Blake Griffin. Blake is known for his athletic skills and out of ordinary approach to physical training.  This app will allow users to explore different training techniques that may not immediately relate to basketball, but will help improve their game. By taking this approach of training with one very well known athlete, it allows the viewing athletes the ability to strengthen their talent, even improve it. Blake goes on to explain how the unorthodox workout benefits “you” as a basketball player, and advises “you” on how to use your new found skills. By creating this personal brand, personal swag is only essential to help promote the new application.

Disciplines
Branding
Logo Design
Packaging
Apparel Design
UI Design

“This app will allow users to explore different training techniques that may not immediately relate to basketball, but will help improve their game.”