Heather Radenbaugh

BFA in Studio Art, Graphic Design emphasis

I have always been extremely intrigued by the idea of influencing someone’s ideas of the world through a piece of artwork. I do genuinely believe that you can change the world with art and music because that is how you reach inside people.

My goal as a graphic designer is to garner emotional reactions from viewers. I also want it to go deeper than surface level to something meaningfull and worth discussing. Being a designer is like haveing a super power: you can show people the world in a different way from what they are used to.


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This is about you

About the Project
Recently, more than ever, I have been feeling frustrated with how we as a population are dealing (or not dealing) with climate change. I am tired of seeing ‘cutesy’ little messages reminding us to recycle or showing a sad polar bear on top of a small ice cap. It’s time for a change in approach. For my project, I wanted to take a more stressful approach to the issue while still giving people a resource for information. The idea was to create animated, attention-grabbing posters that could be placed throughout major cities, with a website link that viewers could go for more information.


Disciplines
Typography
User Interface Design
Photography
Merchandising Design
Motion Graphics

“I am tired of seeing ‘cutesy’ little messages reminding us to recycle or showing a sad polar bear on top of a small ice cap. It’s time for a change in approach.”